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What you shouldn't do with the keyword research and which mistakes you have to avoid, my article today reveals to you a little more exactly.

In it, I would like to show you what you should be careful about when it comes to keyword research.

5 Errors during keyword research 

Some things seem simple at first glance, but then turn out to be increasingly complex. Keyword research is one of these things. Because what basically works very simply can also quickly be misunderstood and then misinterpreted.

But if you have misinterpreted your keywords, you are faced with the problem of incoherent data. He has done a lot of research, but he can't do anything with the results himself or he just interprets them completely wrong.

Error 1: Wrong estimation of the search volume

It is quite typical, especially for newcomers, to misjudge the search volume. 10,000 searches are worth nothing to them, they look for keywords with 50,000 searches or more. But small livestock also makes a mess, is less fiercely contested and therefore often much more lucrative.

In the other direction, however, the mistake is also made. This means: Too little search volume, is classified as too interesting. But if a term has only 1,000 to 5,000 searches, probably fluctuating from month to month, there is hardly any traffic and almost no income.

Also, 1,000 search queries do not equal 1,000 visitors, which is also often misjudged. Just because 1,000 people search for the keyword doesn't mean they click on your result.

So search volume has nothing to do with actual visitors, which is why it should never be less than 10,000 queries. Over 50,000 will be difficult to climb, however.

Error 2: Optimize only for the shorthead

Okay, everyone should know that by now, but it has to be added to the list of bugs if anyone hasn't understood it yet.

In keyword research, a rough distinction is made between the so-called shorthead and the longtail. Shorthead terms are something like “insurance” and “car insurance”. So contested main keywords. Longtails are more specific, something like “cheap car insurance” or “insurance for old cars”.

Shortheads are, as written, highly competitive and mostly dominated by big brands. They invest a lot of money and effort to stay at the top of the SERPs. The chance to win against these brands is low to non-existent.

So don't just pay attention to short, but to longtails. But since everyone does that nowadays, choose the special longtails or form your own word chains or sentences and questions for which you can climb a bit easier.

Error 3: Taking the keyword difficulty too seriously

SEO tools always indicate a keyword difficulty. So you evaluate the SERPs and the top 10 there and analyze them. From this they form a value (usually from 0 to 100) and indicate this as a difficulty. 0 then means that dominating the rankings is easy, 100 on the other hand means that it is almost impossible. So much for the theory. Now, however, these values can only be traced with the very expensive SEO tools. Also, inexpensive SEO tools usually use foreign values or with their own additions, which usually leads to inaccurate data.

In plain language: The values can be an indication, but you should ignore them completely and form your own opinion. The best way to do this is to analyze the search results independently and take a closer look at the pages there.

Error 4: Using the wrong tools

I do not want to mention any names here, because this is supposed to be a relatively neutral article. But there are SEO tools that update their database too seldom, are too inaccurate in their presentation or simply display nonsense. I think so at least if you have tried almost all SEO tools on the market at least once.

It's not easy to prevent something like this, but as a beginner you should compare and look outside the box. An SEO tool is important, but not always suitable for every industry or purpose. The less expensive the tool, the lower is the data base and the effort behind the tool.

My tip: Try different tools at the same time (mostly there are free test phases) to recognize differences and find the best tool for you. So you get to know the data and the workflow with the tools and can compare all of them with each other. My opinion is that with SEO it depends very much on the own way and workflow. Not every tool fits every way of working.

Error 5: Misinterpret search intention

It is also very popular to completely ignore the search intention or simply misinterpret it. But if you want to buy something, you also want to buy something. Right away. Not at the end of the page. And if you're looking for information, you're looking for information and lots of it, not just a recommendation to buy.

Finding the search intention is enormously important. Since this is a subject in itself and there are different types and subtypes of search intention, I might write a separate article about it again (if you want, tell me in the comments). Better SEO tools show the search intention directly when you search for a keyword.

Also with the Keyword search in the peace the strength lies

Keyword research is like everything else in life – the power lies in the peace and quiet. If you want to build a website from one day to the next or earn money with it immediately, you will probably fail.

It is therefore much more important to take your time. Research keywords, work out your longtails, create keyword lists and ensure a clean keyword mapping. The result is the website, the content and through this preliminary work the good rankings are achieved without any further optimization. At least for now.

Take the time you need. Try to avoid mistakes and do your homework, as they say. Good luck with that!